The purpose of the animation is to educate and inform Aviva employees of the fantastic ‘employee only’ offers on Aviva products and services. Firstly we had to understand the information that needed to be communicated and turn that into a script. We suggested a number of illustrative styles that fitted well with the Aviva brand. Then a detailed storyboard was created and amended until all key messaging worked in unison with the script. The finished animation was engaging and informative, with all key information easy to understand and easy on the eye. The choice of voice over and soundtrack selection complementing the fluid style and pace of the animation.