O2 had a strong pre-pay offer – if only customers could navigate the complex tiers, bundles, and price plans. Our challenge was to develop an easy to understand price plan map that made it simple for consumers to choose their plan, their add-ons and priority moments. O2 didn’t just want an infographic, they wanted to change the face of the pre-pay market. We developed a creative concept that championed the idea of ‘freedom’. Distilling the offer down to quite a simplistic message and creating a bold visual concept made the campaign exciting to roll out across a multitude of channels – from outdoor media and in-store merchandising to mobile apps and promotional items. We created a seamless user journey from initial engagement through to purchase, making it really easy for consumers to buy into the new pre-pay plans.