Strathclyde People is the alumni magazine of the University of Strathclyde, and is delivered to over 40,000 alumni around the world.
We created a cleaner, more sophisticated, ‘Sunday supplement’ look and feel to the layout, working with our copywriters to ensure that the new articles were shorter, more succinct and engaging to the reader and incorporated this into our fresh new design.
We pushed the boundaries of the University’s brand guidelines, taking the magazine in a new direction and evolving the way that the University communicates with its audiences. We commissioned photography to accompany many articles and introduced illustrations to ensure that the magazine had variety and that each article did not become repetitive.
University of Strathclyde