posted by Iryna Nezhynska (Premedia Warsaw)

Slavonic folk art in graphic design

Several posts before we have seen modern polish design inspired by folk art. Let’s continue our journey in this topic. But today we will travel a little to the east and change design category. So, here they are – best identity, print and packaging projects of Russian and Ukrainian designers inspired by folk art.

Korolivski Mitci identity and calendar
Design by Korolivski Mitci
Korolivski Mitci is one of the most renowned design studios of Ukraine with a large number of international awards.
Awards for these projects: Best of the Best Russia 2010 Shortlist for Identity and Silver for Easter Egg Calendar , White Square 2009 Silver for calendar and Bronze for identity , and 8 awards more.


Doroga Maybutnyogo identity
Design by Artemov Artel Studio
Awards: Ukrainian Design The Best Of 2nd Prise, 12-th KIAF shortlist, Top-100 rating by KAK graphic design magazine
Idea: Stylized Rushnyk towel decorated with pattern comprised by figures of people holding hands. Pattern based on traditional Ukrainian folk art motives and colors.


Sochi 2014 Olympic games identity
Design by Interbrand Russia and Bosco’s creative department
Idea: “In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russias 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace. Gzhel and Zhostovo painting. Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns.”


Nenets Autonomous Okrug identity
Design by Notamedia
Idea: Icons in logo and identity are created in the Nenets folk ornaments style.


Raiffeisen Bank Annual report
Design by Yellow Dog
Award: KIAF 2010 finalist


Megafon Calendar 2010
Design by Studio Great


100 Ukrainian Poetesses and 100 Ukrainian Poets of XX century. Anthology of Poetry in 2 volumes
Design studio: “Agrafka”


Vodka „Russian Season”
Design by DDC Creative Lab


Vodka Smirnoff
In the end of 2009 Smirnoff is introducing its Black Label product in a simple yet gorgeous design. Now the fine vodka filtered through tons of charcoal, so pure and desirable, is put into a case in the form of a Matryoshka doll.


Of course there are much more works with Slavonic folk ornaments. For example, Gucci’s fall’08 collection inspired by Pysanka (traditional Ukrainian Easter eggs), MINI Cooper By Simachev And Topcar, etc.

Maybe somebody would like to continue this topic and show designs inspired by their national motives?

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