Butterfly Beats Identity Creation

Butterfly Beats is a music and movement class for children aged 3 months to 5 years. In order to realise this ambition Butterfly Beats needed an identity that could communicate their unique offer.

The simple graphical brand marque effectively captures both music and movement through the clever integration of the xylophone and the butterfly. Coupled with an approachable, childlike typography the full logo provides a distinctive lock up that can be easily adopted by franchises.


Butterfly Beats