We were tasked to produce an animation highlighting the benefits of DLA Piper’s new ‘GENIE’ (Global, Employment, News, Insights, Events) website. Our creative teams worked closely with DLA Piper to understand the key messaging and agree a way in which to communicate these. Creating a script, style, storyboard and timeline in which to deliver the project on budget and on schedule. The solution was to mix information about the new website with realistic demos, showcasing navigation and content. This was achieved by an elegant infographic style with fluid movement and engaging content.