RRDCreative were challenged to come up with a creative animated solution to explain the Goneaways process. Goneaways is the term used to describe returned mail, those items that are posted to the customer but for a number of reasons the delivery was not successful. Goneaways is becoming higher up the corporate agenda since it is a significant cause of both lost revenue and loss of customer contact.
RRDCreative delivered an engaging, animated experience that clearly defines the key messges in less than 90 seconds. The animation is an effective sales tool, intelligently communicating the requirement for the Goneaways service as well as RR Donnelley’s unique level of expertise in the area.