Loft Living

Loft Living needed a new brand identity that captured the exclusivity and elegance of their interior furnishing offering, therefore allowing them to command the premium price tag associated with this.

We launched the new identity with a new merchandising at Loft Livings flagship retail space in London’s Selfridges, so naturally it had to be perfect. We created a strong brand identity that was rolled out in-store and online, whilst ensuring visual differentiation between the brand’s two key product ranges; Urbana & Natura

Client

Loft Living