WWRD Seasonal Campaign

We were tasked to develop a promotional campaign to run throughout the year across multiple UK and European store sites, product catalogues and online.


Our approach was to create a campaign focused on highlighting brand and messaging over product photography. Individual icons and pattern sets were created for each of the four brands, taking visual elements from products across each brand’s range. Illustrations were then developed from the brand patterns, creating individual symbols that are representative of each of the four seasons.